Conor Harris
Conor Harris
DURATION
6 Weeks
DURATION
6 Weeks
CLIENT
Conor Harris
CLIENT
Conor Harris
Ad Strategy
Ad Strategy
Email Marketing
Email Marketing
Landing Page
Landing Page
Content Strategy
Content Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
Conor Harris had already done the hard part — building one of the most respected audiences in the fitness education space. 1 million Instagram followers. 750,000 YouTube subscribers. Active Meta ads. A product suite with real demand. But his cost per conversion had climbed above $700, his highest-performing ads had been switched off, and the customer journey beyond the awareness stage was fragmented. The attention existed. The system to capitalize on it didn't.
Conor Harris had already done the hard part — building one of the most respected audiences in the fitness education space. 1 million Instagram followers. 750,000 YouTube subscribers. Active Meta ads. A product suite with real demand. But his cost per conversion had climbed above $700, his highest-performing ads had been switched off, and the customer journey beyond the awareness stage was fragmented. The attention existed. The system to capitalize on it didn't.
The Challenge
The Challenge
Strong top-of-funnel. Weak everything after it. Leads were arriving with nowhere to go — no nurture, no segmentation, no backend infrastructure to convert awareness into revenue.
Strong top-of-funnel. Weak everything after it. Leads were arriving with nowhere to go — no nurture, no segmentation, no backend infrastructure to convert awareness into revenue.
WHAT WE DID
WHAT WE DID
Built the complete acquisition and conversion system from the ground up. ICP development, customer journey mapping, ad strategy, landing page, and a full email marketing system — segmented, automated, and written to convert. Every piece connected. Every touchpoint with a job. 5,000+ leads captured in 4 days. 48% email open rate. 25% converted to paying customers. The campaign paid for itself before the week was done.
Built the complete acquisition and conversion system from the ground up. ICP development, customer journey mapping, ad strategy, landing page, and a full email marketing system — segmented, automated, and written to convert. Every piece connected. Every touchpoint with a job. 5,000+ leads captured in 4 days. 48% email open rate. 25% converted to paying customers. The campaign paid for itself before the week was done.
